Methodology
The human-centric approach starts with research and always revolves around our users. Every idea, every feature, every iteration is based on the feedback we get from the users and clients. Our strategic design specialists facilitate this process with customized workshops, interviews, and questionnaires frameworks.
Approach
Our approach towards designing products is fundamentally lean & agile. We start with the problem, deconstruct it, and formulate it properly. Guided by user feedback, we iteratively arrive at the product that solves users’ problems. Then ideas come flowing; we take them one at a time, challenge them, and mold them into essentially relevant products that improve users’ lives.
Product Design
User Research • Ideation Workshops
Explore, explore, explore… always involving our clients/end users in our thought process allows us to get maximum, relatable, human-centric insights right, in the beginning, founding a solid basis for future steps. Every workshop has a goal; every goal is a stepping stone to the success of the product.
UX Design
User Flows • Information Architecture • Wireframing • Co-Sketching
We all have the vision in our heads but seeing those first sketches is essential for laying ground to a functional design. From low def sketching to high fidelity wireframes, our UX designers add the first layer of functional design and define the first visual scope of the product.
UI Design
Art Direction • Design System Components • Interface Design • Prototyping
You think you know what it will look like, but you really don’t. With the added layer of visual elements, unique art direction, and style guide, our UI designers bring the product’s interface full circle and create a coherent visual identity that belongs to your product and your product alone. We finish it with a clickable prototype, breathing life into the design and lending it to a cycle of testing and iteration.
Plus, all our deliverables implement design systems, a tool that has recently become an industry standard for facilitating the design processes and guaranteeing its coherence across all platforms.
Branding & Illustrations
Art Direction • Brandbook • Style Guide
An extra mile to go further… Make your brand stand out. At all touch-points and all the time. The brand experience can become as important as a functional experience. That’s why we arm you with every brand asset from the logo to the entire brand book to make sure you stand out with the right tone of voice, in the right content, on the proper channels.
Engagement Models
Here are a few ways in which we collaborate with our current clients. Each model includes a different type of involvement on both sides, and we share responsibilities accordingly. See if you find one that suits your needs. If not, let’s talk about alternatives.
We fill the missing competencies in your team and provide additional profiles to enhance your team. They seamlessly integrate with your team and workflow.
duration
Mid - Long
flexibility
Time & Material
engagement
High
Products We Have
Carfest
In collaboration with Aldagi, we created the first digital car dealership in Georgia which offers used cars with a 1-year warranty, 150+ point condition report, and a 7-day money-back guarantee. In Carfest you can buy, sell or just trade-in an old...
Our Engagement Involved:
User Research, Product Design, Brand Strategy, UI/UX Design, User Testing, Frontend Development, Backend Development, DevOps, Growth Strategy, SEO, Paid Advertising, Social Media Management, CRM Implementation, Marketing Automation, Lead Generation.
Tech stack & Tools:
Laravel, Nova, Vue, Github, Envoyer, AWS, Integromat, Jira, Figma
Collap
A Google Chrome extension that allows digital product teams to turn every website into a collaboration with comments and feedbacks left right on the webpage.
Our Engagement Involved:
User Research, UX Design, UI Design, User Testing, Chrome Extension Development, Dashboard Development, Admin Interface Development, Backend Development, Devops
Tech stack & Tools:
Vue.js, Tailwind CSS, ESLint, Laravel, Laravel Sanctum, Laravel Socialite, Digital Ocean, Github Actions, Figma, Jira, Swagger
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Defi-City
DeFi City is a browser-based virtual world that gamifies and simplifies DeFi yield farming by allowing everyone to visualize and manage their farms and track key performance yield farming indicators from a single, visually appealing in-game dashbo...
Our Engagement Involved:
Solution architecture, Smart Contract Development (BSC - Solidity), Integration With Blockchain (BSC - Web3.js), Frontend Development, Backend Development, Integration of Web Platform With Metamask
Tech stack & Tools:
Javascript, Node.js, Solidity, Web3.js, Java, Unity, Github Actions, AWS, Github, Swagger, Jira
E-space
Airbnb for electric vehicle chargers connecting drivers with the charger operator companies. We designed and developed IOS & Android apps consumers use to charge their cars and business dashboard companies use to manage their chargers, pricing...
Our Engagement Involved:
User Research, UX Design, UI Design, User Testing, Mobile App development, Web Dashboard Development, Charger Hardware Middleware Development, Backend Development, Devops.
Tech stack & Tools:
Laravel, Laravel Nova, React Native, Redux, Typescript, JWT Auth, Detox, Jest, Github Actions, Firebase, Georgian Card Payment Processing, Sentry, Github, Swagger, AWS, JIRA, FIGMA.
Let's Talk
Wherever you are in your product journey, we can help take it further. Reach out, let's meet and figure it out together.