Open Your Eyes
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In Georgia, 1 in 7 women falls victim to domestic violence. However, only a tiny percentage ever report the abuse. A significant portion of that statistic is because it’s culturally inappropriate to speak publicly about family issues or get involved in domestic abuse. That belief has allowed too many people to turn a blind eye to the numerous acts of domestic violence around them.
We decided to show the people that indifference makes you equally complicit. Ignorance can sometimes be a more decisive action than inaction.
We are responsible for
Challenge
Stop ignorance of domestic violence. As simple and yet highly challenging as it is.
Solution
To highlight how inaction correlates with domestic violence, we created an AI-powered website. We used the most widespread symbol of ignoring the problem: the act of closing your EYES.
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Bronze
Media
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Bronze
Single Channel Campaigns
Use of Digital, Mobile and Social Platforms
Social and Charity | Digital and Mobile
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Silver
Social Advertising and Charity
Use of Digital, Mobile, and Social Platforms
Meet the authors
We are a 200+ people agency and provide product design, software development, and creative growth marketing services to companies ranging from fresh startups to established enterprises. Our work has earned us 100+ international awards, partnerships with Laravel, Vue, Meta, and Google, and the title of Georgia’s agency of the year in 2019 and 2021.
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