First, users add a Journey-to-be-done, a larger, big job-to-be-done, and later filled with more specific JTBDs. The JyTBD dashboard is broken up into three categories: discovery, execution, and conclusion, as well as the before and after sections for the JyTBD context.

In each of those steps, users can add any number of JTBDs, which can later be modified at any point. In the JTBD pop-up, users get to name the job, assign it to its respective JyTBD and select which step within the Journey it belongs to.

Once a JTBD is added to the Journey, job stories can further enrich it. Job stories enable the user to input information gathered from one specific person regarding that specific JTBD and assign it to the contact from which the data was collected. These include the contact’s needs, motivation, goals, and personal metrics when measuring that task.

The dashboard provides a good overview of each job in the different stages of the Journey and the personal metrics associated with each of them.

In the surveys section, users can create JTBD surveys that are easily customized and allows users to get from “Talking to people” to measurable quantitative research, opportunity mapping, and charts.

User first chooses which Journey they would like to base the survey on.

Based on the selection, the platform displays all the JTBD within that Journey, and the user can multi-select all the JTBD that they want to include in the survey.

Within the selected JTBDs, users can choose which personal metrics they want to inquire about in the survey. For example, suppose the survey is for the traveling Journey, and the user selects to include book a stay as a JTBD of interest. In that case, they can choose which personal metric to have in the survey: finding a place for couples, finding a place nearest to the beach, etc.

Moreover, users can indicate whether or not to require contact detail collection such as an email and their respondents’ LinkedIn profiles, which will automatically insert this required field in the generated survey. Finally, users can save the generated survey in their drafts or make it public and send it away.

After collecting responses, the dashboard in the survey section offers a summary including the average scores reported by the respondents on each inquired personal metric.

To help you prioritize jobs-to-be-done, Athenno JTBD Survey automatically calculates the Opportunity Score of a specific customer need (or the customer itself) for you, which you can later use in the Opportunities section. A higher Opportunity Score means a high chance of success and high consumer demand. Based on the scoring system, you can allocate your team’s resources only to important opportunities.

This is where you break down and group survey insights. The opportunities section summarizes all insights and JTBDs into promising business opportunities to help you gain 100% clarity backed with evidence, prioritize your next moves using various scores, and align the entire organization.

Themes are larger, more universal opportunities or simply – groups of opportunities. After analyzing your results and discovering insights, you might start seeing patterns and organize many opportunities into themes.

This is the central knowledge base for all your internal ideas, repositories, market or competitive research, resources, links, articles, social media posts, or other insights.

You can divide insights into four categories: general, business & sales, market & growth, and product.

You can then analyze and synthesize all your research with JTBDs and finally identify good business opportunities and prioritize them.

In the Contacts section, you can manage all your contacts, users to interview, potential leads, existing customers, partners, domain experts, and stakeholders in the same place. Users can also include different psychometrics, demographics, and other data when adding a new contact. Most active contacts can be marked as “verified” with a checkmark; these contacts will then appear in the customer panel so the product teams can conduct interviews and tests regularly.

You should ensure a solid acquisition system to acquire new contacts and regularly follow up with existing ones.

Market is a group of people with similar characteristics who need to get the same job done to achieve their personal goals and metrics.

You can attach contacts to Markets from the contacts section, indicate the Average Annual Growth Rate, Average Monthly Revenue / User (USD) (ARPU), Average Customer Acquisition Cost (USD) (CAC), and Average Monthly Churn Rate, and the algorithm calculates the lifetime value automatically.

Users can also use solutions, experiments, and goals sections to track their overall goals, day-to-day tasks and experiments, and their progression along the continuous discovery journey.