
2021 – Present
If you end up working with Redberry, the first conversation is almost always with Dati. He’s our Chief Business Officer, which in practice means he’s the person who works out what you’re actually trying to build, before anyone writes a line of code.
It’s a call, not a pitch. He’ll want to know what success looks like a year from now, who it has to convince, and what you’d happily leave out, then he builds Redberry’s discovery process around the answers: interviews, workshops, a proper look at what your competitors are doing. You leave with clarified requirements, a first backlog, a roadmap, and a team and budget that still hold up in month three. Most clients tell us it’s the most useful fortnight they’ve spent on the idea.
He’s done this for fintech and wealth management platforms, healthcare staffing, martech and AI products, with clients across the UK, US and EU, managed teams, embedded developers, fixed scope, time and materials. Different shapes, same job: turn a business objective into a plan an engineering team can act on tomorrow morning.
Dati leads Redberry’s business development team, so whoever you speak to first works the way he does, with him close by. And he stays once the contract is signed: shaping scope as the product evolves, keeping commercial and delivery expectations pointing the same direction, watching the account grow. Most of the job is that, rather than selling.
It’s why he’s usually the first call from both sides of the table, a client weighing an option, a delivery team wanting a decision made quickly. He gives you one. Day one to launch, and long after it.