We built a streamlined, multi-step onboarding wizard that allows new retailers to set up their store in under 15 minutes - no technical knowledge required. It all starts with an invitation: Push.bike’s team creates a pre-filled invite with the retailer’s domain and contact info, triggering an email with a setup link.

From there, the onboarding flow guides retailers through selecting their ePOS provider, registering all physical store locations, choosing a visual theme, uploading logos, picking fonts and color palettes, configuring payment and finance options, and finally assigning a responsible admin. Once completed, the retailer’s storefront is ready to go - fully branded, configured, and published. What once required manual setup by Push.bike’s internal team is now an intuitive, self-service flow.

We built a powerful theme builder available to both platform admins and individual retailers. From the central admin panel, the Push team can create and configure default themes, defining fonts, color palettes, and header/footer layouts. Each theme comes with default pages like Home, Product, and Contact and can be populated using a library of 100+ reusable UI blocks.

Retailers can select a base theme during onboarding and further customize it to match their branding. These edits are isolated to the retailer’s store, preserving the integrity of the master theme. From their admin panel, retailers can also fine-tune SEO meta content for each page, add or edit pages while getting real-time updates in live preview, and build fully custom layouts using the same rich UI block library. Central administrators (Push team) can access retailer dashboards as technical users to provide support or implement changes on their behalf - ensuring flexibility, customization, and scalability at every level.

Push.bike’s product catalogue is tightly integrated with retailers’ existing EPOS and inventory management systems, syncing real-time stock data directly into the platform. This allows retailers to maintain an accurate, up-to-date product inventory without duplicating effort or introducing manual errors.

Beyond stock levels, the system also fetches rich product metadata - like description, size, color, geometry, weight, etc. - via a dedicated product information management system integration. These integrations ensure that each product listing is detailed, consistent, and ready for storefront use without manual involvement.

To handle occasional gaps or inconsistencies in the source data, the platform includes built-in workflows for identifying and resolving issues with product information. Products with missing or incomplete data are automatically flagged as “Uncategorized”, as well as highlighting what kind of information is missing for the product and retailers are guided through intuitive admin panel flows to review, categorize, and enrich those listings - keeping the catalog clean, reliable, and ready to sell.

Push.bike is built to support a wide range of checkout flows, accommodating the diverse financial preferences of UK-based bike shoppers. From direct payments to finance providers and government-subsidised cycle-to-work programs, the platform provides seamless, flexible options to complete a purchase.

The system integrates with major payment and financing providers like Klarna, Stripe, PayPal, Worldpay, Novuna, and V12 - each implemented using a unified, extensible driver pattern to ensure consistency and maintainability. Customers can also apply coupon codes to receive discounts during checkout, and retailers can easily configure and manage these promotions from the admin panel.

Additionally, Push.bike supports the UK’s Cycle2Work scheme, allowing eligible buyers to redeem a state-subsidized code at checkout and significantly reduce the upfront cost of a bike purchase. With these combined tools, the platform empowers retailers to offer frictionless, accessible shopping experiences for every type of customer.

Push.bike offers a powerful cart experience that goes far beyond the basics. In addition to a standard shopping cart, users can create Saved Carts - reusable, shareable, and fully actionable at any time. Saved carts can be shared via link, instantly populating another user’s cart with the same items.

If any product in a saved cart goes out of stock, users receive real-time notifications. For added flexibility, carts can also be exported and repurposed for UK-specific financing flows like the Cycle2Work program.

Push.bike includes a highly flexible form builder, allowing retailers to create any type of form - no code required. Whether it’s a simple feedback form or a lead capture form requesting contact details, the system supports fully customizable configurations.

The builder also plays a key role in Cycle2Work flows, enabling retailers to tailor provider-specific forms and surface the right one during checkout, based on which financing option the customer selects.

Push.bike lets retailers create dynamic product groups based on specific conditions or condition combinations - like brand, color, size, etc. These groups become powerful tools for managing bulk actions: applying discounts, featuring products in listing components, enabling or restricting shipping options, and more. It’s flexible merchandising, fully automated.

Push.bike allows retailers to sell more than just what’s on their shelves.

With SDM Top-Ups, they can list products they don’t physically stock - pulled directly from pre-configured supplier catalogs. Once enabled, these products appear seamlessly in the storefront, flagged as supplier-sourced with no stock limitations.

For real-time supplier inventory integration, Warehouse Stock Feeds allow retailers to treat supplier warehouses as additional stock locations. When local inventory dips below a set threshold, the system automatically shifts to supplier stock, adjusting shipping time as needed. It’s seamless inventory expansion - with zero overhead.

Push.bike gives retailers full visibility into the customer journey - from the first search to final checkout. With rich behavioral insights, retailers can identify exactly where customers drop off, what drives conversions, and how to continuously optimize the sales funnel.

The platform captures search history, highlighting which keywords led to successful checkouts and which didn’t. Abandoned carts are logged with the exact stage of drop-off and the contents left behind. Retailers can trace the source of every order - channel, device, and referrer - and differentiate between new and returning customers with purchase-frequency-based badges. All of this allows for smarter decisions, better targeting, and higher conversion rates.

Push.bike equips retailers with a powerful analytics dashboard that offers a comprehensive view of store performance and customer behavior - all in one place.

From sales breakdowns by product category to the most popular items and top-searched keywords, retailers can track what’s working and where there’s room to grow. The dashboard also includes product stock visuals, customer engagement stats, and real-time sales data. Plus, it highlights lost revenue due to cart abandonment - including at which step (like shipping selection) the drop-off occurred - so retailers can fine-tune their checkout flows and recapture missed opportunities.

We built a robust order management interface within the Filament-powered admin panel, enabling retailers to track, update, and oversee incoming orders with ease. The table view includes tab-based filtering, actionable widgets, and instant status updates—streamlining everything from order fulfillment to PDF invoice downloads. On the order detail screen, retailers get a full breakdown: itemized product lists, customer info, transaction logs, and a timeline of every step taken.

Shipping management was designed to be both flexible and precise. Retailers can create, edit, and configure shipping methods while reviewing key performance stats at a glance. Each method includes adjustable rules: cart value thresholds, item quantity ranges, estimated lead times, and location-based restrictions by country, postcode, or even specific product groupings. This level of control ensures accurate delivery options for every customer, across every region.

To deliver lightning-fast, intelligent product discovery on the storefront, we integrated Meilisearch. The search experience now supports full-text queries, typo tolerance, and instant indexing—allowing customers to find what they need faster and more accurately. Whether searching for specific gear or browsing by intent, the new system makes exploration frictionless and effective.