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Other Universe - Gamification

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“Other Universe” is a game-based adventure created within the Bank of Georgia’s children’s banking app, sCoolApp. It aims to make learning about finance fun and effective for young users through storytelling, illustrations, and missions.

Case Study
Planning and Execution
Production
Graphic Design
Photoshooting
Creative Campaign
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Scope:

Fixed Scope


Team:

13


Duration:

8 months

Challenge

Financial literacy is a significant challenge in Georgia, even for adults. Basic skills like saving, budgeting and money management are rarely taught in engaging ways, making it hard for kids to understand essential financial concepts. Bank of Georgia recognized the need to tackle this problem by focusing on the next generation. Still, the challenge was to develop an approach that would resonate with kids, spark their curiosity, and encourage them to actively engage in financial learning.

Solution

To overcome this challenge, we adopted a game-based approach, following psychologists' recommendations that children learn best through play. We created "Other Universe," a cosmic adventure game embedded in sCoolApp. Kids could create avatars and complete missions that taught essential financial skills like saving and budgeting, all while navigating a fun, interactive storyline. The educational content was deeply woven into the gameplay, making the learning process almost invisible. Now, kids are not just learning about finance but actively applying their knowledge.

Completing Missions

Characters assign missions to kids, and after each task, they collect glitters to unlock the next step. Together, they tackle 80 fun financial and logical tasks.



Setting Up Avatars

Kids can also create their own avatars to play with. After collecting 300 glitters, they gain access to three sets of items to personalize and upgrade their avatars.

Awards
award

1

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Silver

Illustration

1

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Bronze

Gaming-Led Brand Experience

Meet the authors

We are a 200+ people agency and provide product design, software development, and creative growth marketing services to companies ranging from fresh startups to established enterprises. Our work has earned us 100+ international awards, partnerships with Laravel, Vue, Meta, and Google, and the title of Georgia’s agency of the year in 2019 and 2021.

Contact us

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