
SOCAR - the State Oil Company of Azerbaijan - is Georgia’s largest oil product importer, operating the country’s most extensive network of gas stations and Waymart stores. SOCAR is a brand that connects with millions of customers monthly, making loyalty management critical not only for consumers but also for their marketing team.
This wasn’t just about building an app for collecting and redeeming points - it was about delivering a powerful platform for SOCAR’s marketing department to create, manage, and execute loyalty campaigns that engage their customers like never before.
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SOCAR’s existing loyalty tools left much to be desired. On the consumer side, the app was clunky and unintuitive, failing to deliver a seamless experience. Customers struggled to manage their Energy Cards, track points, and find relevant offers.
On the business side, SOCAR’s marketing team lacked the tools to design and execute effective loyalty programs. They needed a comprehensive system to create campaigns with custom rules, target specific customer segments, and automate communications - all while increasing engagement and improving customer retention across their vast network of gas stations and Waymart stores.
We delivered a dual-purpose platform: a sleek mobile app for customers and a robust Loyalty Program Management System for SOCAR’s marketing team.
For consumers, the app makes loyalty easy. From managing Energy Cards to tracking points, exploring offers, and even fueling up via QR code, everything is now at their fingertips.
For SOCAR’s marketing team, we built a Filament-powered administration system that empowers them to:
Together, these tools modernize SOCAR’s loyalty ecosystem, enhancing both customer satisfaction and business efficiency.
Customers can easily add, block, or replace their Energy Cards via the app. For SOCAR’s team, the Filament admin panel provides full control over card management processes, ensuring seamless operations behind the scenes.
Users can explore a range of tailored offers available at SOCAR stations or Waymart stores, which can be found directly within the app. Each offer comes with a unique set of requirements, and once completed, users are rewarded with vouchers—like discounts or “buy one, get one” deals—that can be redeemed at any Socar and Waymart location. Users can also earn bonus Energy Card points as gifts from Socar, such as receiving 100 points when filling up 10 liters of fuel.
The app provides a map view of all SOCAR stations across Georgia, with geolocation capabilities to show users the nearest branches. Each branch listing includes detailed information on available services, fuel prices, and more. Users can also filter branches by station type (standard, self-service), service offerings (Waymart, restroom access), and fuel types (Premium, Super, LPG) to find exactly what they need.
At any SOCAR station, users can simply scan a QR code - either with their device’s camera or the app’s built-in scanner - to start fueling up. Once fueling is complete, users can instantly view details within the app, including how much fuel they’ve pumped, the points earned, and savings accumulated. They also have the option to provide feedback on their experience.
Users can access a detailed history of their transactions, whether it's fuel purchases, Waymart store items, or point transfers to other users. Users can filter their transactions by category and view overall statistics, such as the total amount of fuel purchased and the savings they've accumulated through the app.
SOCAR’s marketing team can now create campaigns with tailored rules and rewards. Want to reward customers who refuel 20 liters in a week? Or those who buy from Waymart stores? It’s all possible through the system’s powerful campaign-building tools.

We are a 200+ people agency and provide product design, software development, and creative growth marketing services to companies ranging from fresh startups to established enterprises. Our work has earned us 100+ international awards, partnerships with Laravel, Vue, Meta, and Google, and the title of Georgia’s agency of the year in 2019 and 2021.

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